I produced brand copy guidelines and wrote all content for Petal’s website redesign. This was an opportunity to refresh Petal’s brand look and feel while reinforcing its voice as an approachable, transparent credit card provider.
I wrote the copy for a pair of landing pages for Reel, a biotechnology startup developing cultivated seafood. For the consumer-facing page, our goal was to introduce Reel’s fish to a broader audience while highlighting its environmental and health benefits. The investor-facing page focused on Reel’s technology differentiators and how this specialized process is ready for investor partners.
I composed the website copy for the redesign of Roboto Entertainment, a Hong Kong-based video game art outsourcing company. With a new visual identity, Roboto also wanted to position itself as a well-seasoned player in the game industry and highlight its depth of services.
I created these service one-sheeters for use by Sales and Customer Success team members. They’re designed to give attorneys a succinct overview of additional services available to their firms and quickly communicate core value adds.
I wrote (and ghost-wrote) white papers on some pretty niche legal matters. But, as gated content, these pieces were meant to appeal to more high-intent attorneys—those actively seeking information for an ongoing case or a topic directly related to their practice—for lead generation purposes.
